Michelin needed to increase sales rep recommendations of its tires. The Integer Group pitched new ideas for Michelin's training site to help change the conversation sales reps have with shoppers.
I have been a key strategic and technical leader from the pitch, to the launch of the Michelin Learning Institute, and through its constant evolution. Thousands of sales reps from the U.S. and Canada sign in each month to take online training and participate in Michelin's sales rep promotions.